Swamp Stick

Gear. Up. Anywhere.

  • Ecommerce
  • UX/UI Web Development
  • SEO
  • Brand Refresh
  • Photography

Built for serious hunters and outdoor enthusiasts, Swamp Stick, a Michigan-based outdoor gear brand, approached the team at Fulkrum ready to take its brand presence to the next level. Their goal was clear: to translate their highly functional, field-texted utility pole products into a high-performing eCommerce experience that could scale.

  • Ecommerce

Performance-First eCommerce Design

While Swamp Stick had a strong, functional product for outdoor enthusiasts, they needed a digital experience that matched the quality of their products. As part of their redesign, their website was built in WooCommerce with conversion and usability at the forefront to help customers better understand the product, see its value, and move confidently toward checkout.

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  • Web Development

UX/UI and eCommerce Web Development

An image of Swamp Stick's four utility poles decked out with accessories, showing off their versatility.

While Swamp Stick has a strong, functional product for outdoor enthusiasts, they needed a digital experience that matched the quality of their products. As part of their redesign, their website was built in WooCommerce with conversion and usability at the forefront to help customers better understand the product, see its value, and move confidently toward checkout. Whether they were on desktop or mobile, product pages were simplified to focus on benefits and real-world use, while also adding smart product recommendations to boost discovery and sales.

  • SEO

for Organic Growth

Without relying on paid ads, Fulkrum’s team implemented a targeted SEO strategy to boost discoverability and attract traffic. We identified high-intent keywords within Swamp Stick’s niche and wrote product descriptions to improve search visibility and clarity. By pairing SEO strategy with clear customer-focused copy, we positioned the site for sustainable organic growth.

An image of Swamp Stick's four utility poles decked out with accessories, showing off their versatility.
  • Brand Refresh

A Brand That Feels at Home Outdoors

Swamp Stick’s visual identity needed to reflect the rugged environments in which their products were reliably used. We redesigned their logo to stick in their customers’ minds. The duck was kept as the core element, streamlining it into a horizontal form that fits their main product, the Swamp Stick’s long format. Sharp descenders mirror the spear tip, while the angular type ties the duck in with the typography. This style was used consistently throughout their website, product pages, and future brand extensions.

An image of Swamp Stick's old logo, which is a flying duck with the text Swamp Stick in front of it.
An image of Swamp Stick's new logo done by Fulkrum which includes modern all-caps font with a duck over the "I," mimicking the decoy poles that Swamp Stick sells.
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  • Photography

Showing the Products in Action

As part of their design overhaul, Fulkrum replaced old phone snapshots of products with new product photography and photo editing, showing how accessories can be mounted while out in the field. This visual storytelling was designed to build trust and help customers understand how each product works and where it fits into the Swamp Stick setup.

A close up photo of the bottom of the Swamp Stick Ultimate, showing its foot steps, adapter, and clamp.
A close up photo of Swamp Stick's locking clamp on one of the utility poles.
A close-up photo of Swamp Stick's Y-Yoke attachment on one of their utility poles.
A close up photo of Swamp Stick's spade at the end of one of their Swamp Sticks
  • Results

Performance That Speaks for Itself

Swamp Stick’s new brand presence and website launched strongly, showcasing a high-performing eCommerce experience that reflects the durability and intelligence of their products.

2X

Increased Traffic

5X

Increased Sales

+3%

Conversion Rate

Organic traffic increased by 4x in record time, direct traffic doubled, according to a post-launch analysis less than 3mo. Additionally, early results saw sales increase 5x, and order value doubling. After several months overall site traffic has more than doubled. Since launch, Swamp Stick has averaged a +3% conversion rate all with 0 paid ads and relying entirely on organic growth through on-page SEO strategies implemented at the time of launch.

We’re ready when you are.

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