Schoenherr Roofing

Trust Delivered

  • Advertising
  • Production
  • Branding

Built on nearly three decades of service to Oakland County homeowners, Schoenherr Roofing has earned a reputation grounded in transparency, craftsmanship, and integrity. The company provides comprehensive exterior solutions, including residential roof replacement and repair, storm damage restoration, siding, gutters, insulation, and commercial roofing services designed to protect homes from the top down. As their visibility and demand continued to grow, they partnered with Fulkrum to translate that hard-earned trust into high-performing broadcast media designed to resonate across television and radio. Fulkrum developed a strategic creative approach that elevates Schoenherr Roofing’s most powerful proof points, including their lifetime transferable warranty, 4.9 Google rating, and deep-rooted local credibility. 

Transforming Credibility into Visibility

Fulkrum developed custom visual components and trust symbols, along with an expanded, cohesive color palette designed to reinforce Schoenherr Roofing’s reliability and professionalism. These elements are the foundation of modular design and could be applied consistently across all media, resulting in a brand that felt familiar but sharper, stronger, and more confident.

A photo of a Schoenherr Roofing ad on a billboard, which has their logo, a friendly worker smiling, a statement that says they have 4.9 out of 5 stars on Google out of of 500+ Reviews, and a CTA that says,

“Trust is Earned”

Fulkrum joined Schoenherr Roofing to amplify a brand long trusted by its customers—leveraging that reputation into a confident, cohesive identity that drives new growth.

Leading Campaigns with Trust and Execution

With its refreshed identity, our designers extended Schoenherr’s design into a multi-channel advertising campaign, bringing its promise of trust to life. Trust symbols were placed on bold billboards, transforming customer confidence into a visual statement. The company’s lifetime transferable warranty, clear pricing, and 4.9 Google rating were emphasized in radio and television advertisements, centered on the phrase “Trust is Earned.”

As part of these campaigns to expand their foundation of trust and dependability, Fulkrum relied on owner Ross Schoenherr in a few TV and digital advertisements to highlight authenticity, putting a real face behind the brand’s name and enhancing Schoenherr Roofing’s local credibility and personal connection.

Advertising

Fulkrum developed a targeted social media & print advertising strategy designed to elevate Schoenherr Roofing’s visibility across key homeowner touchpoints. By aligning placement, messaging, and performance monitoring, the campaign was built to increase reach, strengthen trust signals, and drive measurable engagement. 

Schoenherr Roofing promotional material. A door hanger, cards, and social media graphics.
Schoenherr Roofing ad on a television screen

Production

Fulkrum partnered with Schoenherr Roofing to produce high quality broadcast creative that brings their promise of trust to life. From concept through final delivery, our team developed a polished billboard, along with digital and TV assets designed to communicate credibility clearly and position the brand with confidence across every viewing environment. 

Branding

Fulkrum helped sharpen Schoenherr Roofing’s brand presence by aligning their visual and verbal messaging around what matters most to homeowners: trust, transparency, and long-term reliability. The refined positioning ensures that every touchpoint reinforces the company’s established credibility. 

Individual graphic elements of Schoenherr Roofing in four squares. Their new roof logo, TruView, Quotes You Can Count On, and a graphic stating 20 Year Workmanship Warranty and 50 Year Lifetime Shingle Warranty

A Confident Logo Refresh

Prior to our involvement, they had six different logo variations with no rules for their use. To further reinforce Schoenherr Roofing’s core values of trust, dependability, quality, and integrity, Fulkrum’s designers created a defined logo system. By using a more pleasing aspect ratio that makes the company’s text more prominent and legible, we created a logo with a cleaner composition and a clear balance between icon and text, while still retaining the previous logo’s original essence.

A Unified Brand System for Every Touchpoint

Overall, consistency was one of the project’s biggest strengths. Every medium, from print materials to digital assets, incorporates Schoenherr Roofing’s design principles and brand voice, clearly demonstrating the company’s quality and reliability wherever and whenever customers encounter them.

Revenue Increase

3%

We’re ready when you are.

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