Rockvale

The Shops @ Rockvale

Branding
Web
Design
Illustration
Exhibit
Advertising

The Shops @ Rockvale is a Pennsylvania based outdoor shopping mall with 35 stores and restaurants. In cooperation with Envision Brand Marketing, we developed a marketing and brand strategy, redesigned the website to showcase stores, attractions, and events. The rebrand also included graphically designing the store and street signage, way finders and all forms of written and visual communication including brochures, billboards, transportation vehicles, radio, social media, public relations, and sponsored events.

The store directory signs, strategically placed throughout the shopping center, are designed to elevate the shopping experience. Featuring a custom-designed map and an intuitive, color-coded directory, these signs make navigation effortless and enjoyable for visitors. This vibrant and user-friendly design extends beyond the signs, seamlessly integrating into a variety of marketing materials and the website, ensuring shoppers have access to the same helpful guide no matter where they look.

The rebranding of The Shops@Rockvale introduced a vibrant and dynamic suite of iconography designed to captivate and engage. These playful and versatile visuals bring energy to every marketing asset, making each piece as exciting and memorable as the shopping experience itself!

Digital marketing played a pivotal role in delivering standout services to the client. From showcasing exciting events and irresistible sales to highlighting exceptional services, every campaign was strategically crafted for maximum impact across social media platforms. Each ad, tailored in multiple sizes for optimal reach, brought the brand to life by incorporating its unique and eye-catching features. These dynamic assets not only amplified the brand’s presence but also kept audiences engaged and coming back for more!