Rockvale

The Shops @ Rockvale

  • Branding
  • Website
  • Design
  • Illustration
  • Exhibit
  • Advertising

The Shops @ Rockvale is a Pennsylvania based outdoor shopping mall with 35 stores and restaurants. In cooperation with Envision Brand Marketing, we developed a marketing and brand strategy, redesigned the website to showcase stores, attractions, and events. The rebrand also included graphically designing the store and street signage, way finders and all forms of written and visual communication including brochures, billboards, transportation vehicles, radio, social media, public relations, and sponsored events.

A photo of Rockvale's Store Directory and map

The store directory signs, strategically placed throughout the shopping center, are designed to elevate the shopping experience. Featuring a custom-designed map and an intuitive, color-coded directory, these signs make navigation effortless and enjoyable for visitors. This vibrant and user-friendly design extends beyond the signs, seamlessly integrating into a variety of marketing materials and the website, ensuring shoppers have access to the same helpful guide no matter where they look.

A photo of Rockvale's wrapped trolley
A billboard for the Shops @ Rockvale that states,
An image of The Shops @ Rockvale on mobile and on a laptop
A photo of Rockvale's map and wayfinder on tablet
A photo of three mobile phones featuring the Shops @ Rockvale's website

The rebranding of The Shops@Rockvale introduced a vibrant and dynamic suite of iconography designed to captivate and engage. These playful and versatile visuals bring energy to every marketing asset, making each piece as exciting and memorable as the shopping experience itself!

An icon for the shops at Rockvale which is a fork and knife with the word,
An icon for the shops at Rockvale which is a fork and knife with the word,
An icon for the Shops @ Rockvale which is a happy face with the word,
An icon for the Shops @ Rockvale which is a happy face with the word,
An icon for the Shops @ Rockvale which is a dollar symbol in a circle with the words
An icon for the Shops @ Rockvale which is a dollar symbol in a circle with the words
An icon for The Shops @ Rockvale that is a shopping bag with the text
An icon for The Shops @ Rockvale that is a shopping bag with the text
The Shops @ Rockvale logo against a black background.
logo for the Shops @ Rockvale

Digital marketing played a pivotal role in delivering standout services to the client. From showcasing exciting events and irresistible sales to highlighting exceptional services, every campaign was strategically crafted for maximum impact across social media platforms. Each ad, tailored in multiple sizes for optimal reach, brought the brand to life by incorporating its unique and eye-catching features. These dynamic assets not only amplified the brand’s presence but also kept audiences engaged and coming back for more!

Various print samples of Rockvale's sales materials, signage, and maps
A promo image for Rockvale's Black Friday Savings event
A promo image for Rockvale's Veterans Day.
A promo image for Rockvale's Valentine's Day's sales and promotions
A promo image for Rockvale's Crusuin' event.
National Night Out logo
A promotional image for First Responders
A promotional image for a free community event.
A social promotional image for National Night Out 2019 with first responders at The Shops @ Rockvale

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