Emily Kate’s Bakery

Gluten Free direct to consumer branding.

  • Packaging
  • Website
  • E-Commerce
  • Design

A Kansas city specialty bakery gets brought to the national stage. We are proud to have partnered with Emily Kate’s Bakery to give their beloved gluten-free dessert brand a fresh, modern identity—from a custom-lettered logo that honors their original palette to a playful, organic icon system evoking a chef’s creative touch. Our brand aesthetic extended reaches from the ecommerce platform all the way to the customers door. Our custom packaging labels, each reflect the warmth and charm of their signature treats.  We built a visually rich e-commerce site complete to bring a mouth-watering brand experience that celebrates Emily Kate’s dedication to delicious, allergy-friendly desserts.

On the left is Emily Kate's previous logo which is

Fulkrum got a sweet challenge: rebranding Emily Kate’s Bakery, famous for its delicious gluten-free desserts. First on the menu? A fresh, modern twist on their logo—keeping the signature brand colors but dialing up the charm. We whipped up custom lettering that feels warm, friendly, and totally inviting, sprinkling in subtle nods to their original logo. The final touch? Wrapping it all up in a playful, organic shape that feels as unique as Emily Kate’s treats.

Emily Kate's logotype
Emily Kate's iconography
Business_Card

We cooked up a set of custom icons designed to sprinkle personality across print materials, the website, and social media. To keep things moving, we added a swirling background pattern that captures the magic of a chef’s hands at work—stirring up a batch of gluten-free goodness.

Emily Kate's website home page on a laptop

With the new branding ready to roll, our web team chefs grabbed the fresh ingredients and headed into the digital kitchen—cooking up a mouthwatering e-commerce site that’s as irresistible as Emily Kate’s desserts. The result? A smooth, user-friendly experience that serves up sweet treats with just a few clicks. The tagline “Gluten-Free Goodness’ was created then playfully decorated with cookies for the letters, “O”.

Animation showing pop-up menu

A one-stop-shopping product menu was crafted to pop up and point the gluten-free shopper to Emily Kate’s delectable offerings and periodic specials.

Examples of Emily Kate's web pages

We mixed in custom product imagery, blending vibrant colors and rich textures to create a look that’s bursting with flavor—just like Emily Kate’s delicious creations.

Emily Kate's Shopping Cart page
Emily Kate's About Us web page
Example of cookie package design
Example of brownies package design
Example of cake package design

Fulkrum designed fresh, inviting packaging labels for Emily Kate’s full product range, giving each gluten-free treat a bright, cheerful look that matches the joy of every bite.