New custom photography and photo retouching of the company's fleet of trucks

Universal

  • Branding
  • eCommerce
  • Packaging
  • Design
  • Photography
  • Video

Branding Logistics

Universal Logistics Holdings, Inc. is an international company and a full-service provider of customized transportation and logistics services. An industry-leader in Material Handling and Value-Added Services, Universal manages some of the nation’s largest, most complex and highest-velocity material handling facilities in the nation. Because they had acquired several other companies in recent years (each with their own brand recognition within the industry), Universal needed to unite them all under one name while increasing their brand perception and service communication in the process.

The before and after of the company logo
A new logo for an industry-leader in Material Handling and Value-Added Services and manages some of the nation’s largest, most complex and highest-velocity material handling facilities in the nation
A newly designed logo for an international, billion-dollar publicly traded company.
We designed the new logo for Universal Logistics Holding Inc., an international company and one of the largest truckload transporters in North America
The company needed to unite several companies under one name while increasing their brand perception and service communication in the process.

People Driven Solutions

Universal reached out to us to help them re-brand and re-position their entire family of transportation and logistics companies. To communicate the foundation and complexity of their services for sales efforts and reflect their internal culture for driver recruiting campaigns, we created the tagline “People Driven Solutions.” Our team designed their new brand identity to uphold consistency across all of their service division logos both on-and-off the road to increase cross-selling opportunities.

The new branding logo and design for one of our long-term clients
The new logo colors and design for one of the largest truckload transporters in North America
The company wanted us to help them re-brand and re-position their entire family of companies
We created the new company logos and the tagline “People Driven Solutions”
We designed their new brand identity to uphold consistency across all of their service division logos both on-and-off the road to increase cross-selling opportunities
The company reached out to us to help them re-brand and re-position their entire family of transportation and logistics companies.
We designed their new corporate brand identity guidelines to uphold consistency across all of their service division logos both on-and-off the road to increase cross-selling opportunities

Diverse Industries with Specialized Needs

Starting with the content for their new website we developed, we worked directly with the CEO and VP team to assist in the restructuring of their service messaging across all company divisions. Our goal was to drive better prospecting and sales efforts from the website by consolidating and organizing all of their diverse service information and by utilizing visual elements to help the viewer identify and understand complex information faster.

We launched the all new website to increase their brand recognition within the industry
We launched their new company website and new brand identity to uphold consistency across all of their service divisions
We organized their entire catalog of product and service offerings in order to completely restructure their website and sales messaging
The company reached out to us to help them re-brand and re-position their entire family of companies with a new brand identity and corporate brand identity guidelines

Documenting Complex Processes

To shorten the long and complex sales process Universal was accustomed to, we illustrated infographics diagramming their extensive service processes to quickly and easily communicate what they do and how they do it. Additionally, we designed new sales materials, presentations and several White Papers to educate their prospects with clear and concise information.

We illustrated info graphics to shorten the long and complex sales processes
Illustrated infographics and illustrations diagramming extensive service processes
As part of the corporate brand identity guidelines, we designed new sales material and info graphics to quickly and easily describe their complex services
We designed new sales materials, presentations and White Papers to educate their prospects with clear and concise information

We’re ready when you are.

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