We took photography of real employees for the new posters, graphics and recruiting efforts

Universal Driver Recruiting

  • Web
  • Design
  • Photography
  • Video

Drive Universal

For over 80 years, Universal Logistics Holdings, Inc. has been a full-service provider of customized transportation. Universal is one of the largest truckload transporters in North America and needed to hire more truck drivers to accommodate their growing volume of transportation sales. To reposition the company in their recruiting efforts, we worked closely with recruiting staff to derive messaging and produce photography and videos that showed real people at Universal to resonate with potential recruits and distinguish their company from the competition.

Photo of a company driver operating a semi truck
Personalized portraits of team members for Universal Driving Recruiting
Custom photography and portraits of employees for Universal Driving Recruiting
Photography of mechanic working on heavy machinery for Drive Universal
Candid portrait of a Universal Truck Driver Owner Operator
Portrait of warehouse employee for Drive Universal website
Portraits of Universal team members

Fast Lane To Success

We launched a driver recruiting website to appeal to potential drivers nationwide and developed targeted advertising campaigns including print, digital and video media that told the story of what Universal meant to their drivers personally. To support their recruiting process, our team conducted an audit and created clear, concise descriptions of benefits, compensation and position requirements as well as online forms for candidates to immediately pre-qualify for open positions.

We launched a new, driver recruiting website and developed targeted advertising campaigns including print, digital and video media that told the story of what Universal meant to their drivers
The new website is designed to recruit new talent by helping them to find opportunities and new job openings and quickly pre-qualifying for positions with an online submission form
We designed advertising and promotional material for brochures, online ads, posters and other print advertising
Fulkrum designed online ads for recruiting and promotional efforts from the industry leading company
The new brochure for Drive Universal recruiting efforts is now organized to help find new talent looking for careers that move forward

Careers that Move Forward

Our team developed the messaging “People Driven Solutions,” “Careers That Move Forward” and “We Move Forward Together” by highlighting how drivers are the backbone of Universal’s on-going success and that Universal could offer opportunities from coast-to-coast. Since the launch of the new website, online application forms, driver video testimonials and targeted advertising campaigns, the Universal Recruiting Office has seen triple-digit growth of recruits.

we worked closely with recruiting staff to derive messaging and produce photography and videos that showed real people at Universal to resonate with potential recruits and distinguish their company from the competition
The photography, photo retouching and video work was organized into a company calendar and other marketing promotional material
Centered around the tagline People Driven Solutions, the company calendar highlights company employees throughout the organization
We created a diverse array of recruiting and promotional posters, calendars and other print materials for the company
We produced photography that showed real people working at Universal for magazine and newspaper ads

We’re ready when you are.

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