![Product photography and photo retouching of the new products and packaging](https://fulkrum.studio/wp-content/uploads/2019/02/SSF_ProductLineupFeature.png)
Safie
- Branding
- eCommerce
- Packaging
- Design
- Illustration
- Photography
Fresh in Every Jar
Safie Specialty Foods wanted to overhaul their brand identity and packaging for wider distribution. As a 3rd generation family-owned business, we wanted to position the Safie brand to reflect hand-crafted, home-style family recipes that showcased high standards and old-world flavors while remaining accessible. As well as launching the new Safie website, we created a brand, packaging, messaging and design that is lively and appealing to chefs, caterers and the everyday shopper.
![Fulkrum created a new logo and brand identity for the family owned business](https://fulkrum.studio/wp-content/uploads/2019/02/SSF_Logo.png)
![We incorporated vintage, custom illustrations for wallpapers and backgrounds for their packaging design](https://fulkrum.studio/wp-content/uploads/2019/02/SSF_TagHorPatt.png)
![we created the product’s story, messaging and label design](https://fulkrum.studio/wp-content/uploads/2019/02/SSF_TagHor.png)
![We created a brand, packaging, messaging and design that is lively and appealing](https://fulkrum.studio/wp-content/uploads/2019/02/SSF_TagVertPatt.png)
![Fulkrum created the new tagline for the pickle company](https://fulkrum.studio/wp-content/uploads/2019/02/SSF_TagVert.png)
![Along with the new eCommerce store, we designed new packaging for wider distribution](https://fulkrum.studio/wp-content/uploads/2019/02/SSF_6Pack.png)
![Fulkrum Studio designed the new product labels, packaging design and photography for their new products](https://fulkrum.studio/wp-content/uploads/2019/02/SSF_Tray.png)
![The hand drawn illustrations create a pattern with all of the colorful vegetables](https://fulkrum.studio/wp-content/uploads/2019/02/SSF_IllustrationBrown.png)
Standing Out Can Be A Pickle
Pickles are as popular as ever as witnessed by the crowded shelves in the grocery store. To catch the eye of the shopper and let the product tell its own story, we incorporated bright colors and playfully-vintage, custom illustrations while avoiding overpowering, opaque labels. To illustrate the fresh farm-to-jar concept, we allowed the organic beauty of the pickled vegetables to become a focal point of their packaging and brand identity.
![we created a brand, packaging, messaging and design that is lively and appealing to chefs, caterers and the everyday shopper.](https://fulkrum.studio/wp-content/uploads/2019/02/SSF_Products1.png)
![We designed a new brand identity with new product labels with fresh illustrations and packaging](https://fulkrum.studio/wp-content/uploads/2019/02/SSF_Products2.png)
![Custom photography inspired by Safie’s roots centered around family traditions and Michigan harvests](https://fulkrum.studio/wp-content/uploads/2019/02/SSF_Products3.png)
The Art of Pickled Vegetables
We created the new company tagline “Fresh in Every Jar” as well as the product’s story, messaging and label design by crafting a fresh, new look that encourages shoppers to explore Old World recipes in new, exciting ways. Simultaneous to the rebrand and website redesign, we launched a new, user-friendly eCommerce website and created a suite of sales materials. Since the new brand launch, Safie has expanded their distributor reach and interest in both the U.S. and Canada and increased their sales through a growing partnership with Costco.
![We positioned the new website and Safie brand to reflect hand-crafted, home-style family recipes that showcase old-world flavors while remaining accessible to the everyday shopper](https://fulkrum.studio/wp-content/uploads/2019/02/SSF_Website1.png)
![The new product menu, eCommerce store and store locator for Safies Specialty Foods](https://fulkrum.studio/wp-content/uploads/2019/02/SSF_Website2.png)
![We created branded stationary, envelopes and new business cards for the company](https://fulkrum.studio/wp-content/uploads/2019/02/SSF_Collateral.png)
![Fulkrum Creative Studio created new sales materials, white papers and spec sheets for all the products](https://fulkrum.studio/wp-content/uploads/2019/02/SSF_SalesMaterials.png)
![Simultaneous to the rebrand and website redesign, we launched a new, user-friendly eCommerce website as well as created a new suite of sales materials.](https://fulkrum.studio/wp-content/uploads/2019/02/SSF_Featured.png)
We’re ready when you are.
Got a new project? Tell us more about you and your company and we’ll reach out soon to see how we can help.