Pioneer Meats manufactures and sells superior-quality meat products to distributors and directly to food services and restaurants. Known for their Pig Wings product, Pioneer wanted to partner with Fulkrum to rebrand their company and launch a new product line for their Pork Belly Burger and Breakfast Patty.
We created their new brand identity and designed the logos and packaging for the all-new Pork Belly Burger product line, as well as the Original Pig Wings. To portray a casual BBQ experience, we chose an American-Diner approach with a fun modern twist.
Pork Takes Flight
We photographed their products and created the look of hand-drawn art on a rustic-style chalkboard to make their products pop with a BBQ appeal. Using this approach, we created their product packaging design and sales materials and launched a new eCommerce site for direct to food service and restaurant sales.
Pig Things on the Horizon
Since launching their new and improved brand, Pioneer Meats has seen tremendous growth in distributor and food service sales and branched into direct to consumer sales.