![PM Front site 2023](https://fulkrum.studio/wp-content/uploads/2019/02/PM_Featured-2023.png)
Pioneer Meats
- Branding
- eCommerce
- Packaging
- Design
- Photography
- Illustration
Meat Innovation
Pioneer Meats manufactures and sells superior-quality meat products to distributors and directly to food services and restaurants. Known for their Pig Wings product, Pioneer wanted to partner with Fulkrum to rebrand their company and launch a new product line for their Pork Belly Burger and Breakfast Patty.
![Pioneer Meats partnered with Fulkrum to re-brand their business and design a new logo for the company and products](https://fulkrum.studio/wp-content/uploads/2019/02/PM_Logo.png)
![](https://fulkrum.studio/wp-content/uploads/2019/02/PW-logo.png)
![Uncured Bacon Burger logo](https://fulkrum.studio/wp-content/uploads/2019/02/UB_Burger_Icon-1080.png)
![Uncured Bacon Patty logo](https://fulkrum.studio/wp-content/uploads/2019/02/UB_Patty_Icon-1080.png)
Brand Identity
We created their new brand identity and designed the logos and packaging for the all-new Pork Belly Burger product line, as well as the Original Pig Wings. To portray a casual BBQ experience, we chose an American-Diner approach with a fun modern twist.
![Our team did the photography and photo retouching for the all-new Pork Belly Burger product line](https://fulkrum.studio/wp-content/uploads/2019/02/PM_BurgerLG.png)
![Photo and photo retouching of the pork belly breakfast patty](https://fulkrum.studio/wp-content/uploads/2019/02/PM_Breakfast.png)
![We photographed and did photo retouching to showcase their high quality products](https://fulkrum.studio/wp-content/uploads/2019/02/PM_BurgerSM.png)
![Photos and photo retouching of the new product being sold to distributors and directly to the food service industry](https://fulkrum.studio/wp-content/uploads/2019/02/PM_PigWingsLG.png)
![Custom photography and photo retouching of the all new product line](https://fulkrum.studio/wp-content/uploads/2019/02/PM_PigWingsSM.png)
![Pig Wings front Packaged](https://fulkrum.studio/wp-content/uploads/2019/02/pig-wings-front-vertical-1.png)
![Pig Wings Back Packaged](https://fulkrum.studio/wp-content/uploads/2019/02/pig-wings-back-vertical-1.png)
![Fulkrum designed new branding and packaging for the all new products](https://fulkrum.studio/wp-content/uploads/2019/02/PM_Package.png)
![e created their product packaging design and sales materials and launched a new eCommerce site for direct to food service and restaurant sales.](https://fulkrum.studio/wp-content/uploads/2019/02/PM_Box.png)
Pork Takes Flight
We photographed their products and created the look of hand-drawn art on a rustic-style chalkboard to make their products pop with a BBQ appeal. Using this approach, we created their product packaging design and sales materials and launched a new eCommerce site for direct to food service and restaurant sales.
![We designed new sales material and brochures for their company and sales team](https://fulkrum.studio/wp-content/uploads/2019/02/PM_Brochure.png)
![We created and designed company spec sheets, nutritional information and business cards for the company](https://fulkrum.studio/wp-content/uploads/2019/02/PM_Branding.png)
![PM Website 2023](https://fulkrum.studio/wp-content/uploads/2019/02/PM_Website_2023.png)
![The new website and eCommerce store are easy to navigate for both consumers and distributors](https://fulkrum.studio/wp-content/uploads/2019/02/PM_Mobile.png)
![Pioneer wanted to partner with us to rebrand their company, create a new website and launch a new product line](https://fulkrum.studio/wp-content/uploads/2019/02/PM_WebsiteTablets.png)
Pig Things on the Horizon
Since launching their new and improved brand, Pioneer Meats has seen tremendous growth in distributor and food service sales and branched into direct to consumer sales.
![We chose an American-Diner approach to portray a fun, casual dining experience with a country twist.](https://fulkrum.studio/wp-content/uploads/2019/02/PM_Banners.png)
We’re ready when you are.
Got a new project? Tell us more about you and your company and we’ll reach out soon to see how we can help.