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Guardian Alarm has been in operation since 1930 and was the largest privately-held business in the United States, providing home, medical and commercial monitoring and security services regionally to the Midwest and Florida. Preparing to transition the company, Guardian needed to increase the conversion rate of visitors on their website.
Put Guardian to Work for You
We worked with executive leadership to audit their entire catalog of products and service offerings in order to completely restructure their sales messaging and online form to enable customers to create their own customized home security system.
Central to the rebrand were the cherished 75-year-old logo and emblem. To bring new life to the locally-iconic brand image, we maintained the classic look by updating the fonts, bringing bolder, fresher colors into the logo and providing an option to incorporate a shield, a new safeguard symbol to be used throughout the website and for future transitional logo signage.