![A promotional image for footwear where women are enjoying stretching during a yoga class](https://fulkrum.studio/wp-content/uploads/2019/02/BLX-poster.jpg)
Barre’letixx
- Branding
- eCommerce
- Packaging
- Design
- Photography
- Video
It’s All About the Grip
For those struggling to hold challenging poses during Barre, Yoga or Pilates classes, Barre’letixx invented an all-new footwear called Element 14, a studio skin designed for better grip and balance. We helped Barre’letixx create their brand and get ready to introduce their all-new new product to retailer partnerships.
![Fulkrum Creative Studio created the logo and brand imagery to be appeal to women and those in barre, pilates, yoga and ballet studio classes](https://fulkrum.studio/wp-content/uploads/2019/02/BLX-logos.jpg)
![Shown with different background colors, the brand logo of the trademarked dragonfly is designed to be an option for a stand-alone company logo](https://fulkrum.studio/wp-content/uploads/2019/02/BLX-icons.jpg)
![Fulkrum designed the business cards, letterhead, envelopes and packaging design for barre'letixx](https://fulkrum.studio/wp-content/uploads/2019/02/BLX-branding.jpg)
![Custom photography, photo retouching and 3D illustrations for the performance footwear](https://fulkrum.studio/wp-content/uploads/2019/02/BLX-product.jpg)
![Designed all new brand identity, packaging design, custom photography and sales material for the internet start-up company](https://fulkrum.studio/wp-content/uploads/2019/02/BLX-packaging.jpg)
eLaunch-to-Market
Inspired by dance, fashion and high-performance footwear, we photographed their products, designed their product packaging, produced a lifestyle demonstration videos and launched an eCommerce storefront to get Barre’letixx ready for online sales.
![Retouched brand promotional photography featuring the Logo and brand on products including the new footwear and body balance ball](https://fulkrum.studio/wp-content/uploads/2019/02/BLX_Photo1.png)
![Photography and photo retouching of a woman in her home demonstrating a barre pose while wearing performance footwear](https://fulkrum.studio/wp-content/uploads/2019/02/BLX_Photo2.png)
![By incorporating UI/UX Consulting, Fulkrum Studio built CMS platforms, eCommerce and Landing Pages to be accessible from computers, tablets and smartphones](https://fulkrum.studio/wp-content/uploads/2019/02/BLX-wbsite-home-1.jpg)
![The new, colorful website and eCommerce store are compatible for computers, tablets and smartphones](https://fulkrum.studio/wp-content/uploads/2019/02/BLX-website.jpg)
We’re ready when you are.
Got a new project? Tell us more about you and your company and we’ll reach out soon to see how we can help.