A promotional image for footwear where women are enjoying stretching during a yoga class


  • Branding
  • eCommerce
  • Packaging
  • Design
  • Photography
  • Video

It’s All About the Grip

For those struggling to hold challenging poses during Barre, Yoga or Pilates classes, Barre’letixx invented an all-new footwear called Element 14, a studio skin designed for better grip and balance. We helped Barre’letixx create their brand and get ready to introduce their all-new new product to retailer partnerships.

Fulkrum Creative Studio created the logo and brand imagery to be appeal to women and those in barre, pilates, yoga and ballet studio classes
Shown with different background colors, the brand logo of the trademarked dragonfly is designed to be an option for a stand-alone company logo
Fulkrum designed the business cards, letterhead, envelopes and packaging design for barre'letixx
Custom photography, photo retouching and 3D illustrations for the performance footwear
Designed all new brand identity, packaging design, custom photography and sales material for the internet start-up company


Inspired by dance, fashion and high-performance footwear, we photographed their products, designed their product packaging, produced a lifestyle demonstration videos and launched an eCommerce storefront to get Barre’letixx ready for online sales.

Retouched brand promotional photography featuring the Logo and brand on products including the new footwear and body balance ball
Photography and photo retouching of a woman in her home demonstrating a barre pose while wearing performance footwear
By incorporating UI/UX Consulting, Fulkrum Studio built CMS platforms, eCommerce and Landing Pages to be accessible from computers, tablets and smartphones
The new, colorful website and eCommerce store are compatible for computers, tablets and smartphones

We’re ready when you are.

Got a new project? Tell us more about you and your company and we’ll reach out soon to see how we can help.