ITW CIP & Powertrain Merger Name Survey

This survey should take about 5-15 minutes to complete.

Your Information

Survey Context

Please read the below contextual information before proceeding to the survey questions.

Background:

ITW is a well-known automotive supplier in the industry with a diverse set of business properties. Two ITW automotive steel fastener companies are merging into a single company: ITW CIP (California Industrial Products) & ITW Powertrain.

Purpose:

The purpose of this survey is to acquire your feedback as a professional regarding which potential name choices for this new company are most ideal, appealing or suitable.

Parameters:

The names in this survey were chosen because they followed the parameters of the potential naming below:

• Should be unique and memorable from the other ITW fastener brands and competitors
• Should avoid use of “fast” and “ex” if possible due to “ITW Fastex”
• Should infer fastening in some way to differentiate amongst other ITW brands
• Should be future-proof for evolution of fastening technology
• Should infer direct and literal meaning if possible to keep the offerings clear
• Must include “ITW” prior to new name

“We partner with our customers to develop innovative metal fastening solutions from design to delivery for the automotive industry. As the leader of advanced stamping and in-die tapping technology, we collaborate with our global network to produce individual and part-integrated (PIA) fasteners with high-performance, noise, vibration and assembly solutions.”

“We partner with our customers to develop innovative metal fastening solutions from design to delivery for the automotive industry. As the leader of advanced stamping and in-die tapping technology, we collaborate with our global network to produce individual and part-integrated (PIA) fasteners with high-performance, noise, vibration and assembly solutions.”

“We partner with our customers to develop innovative metal fastening solutions from design to delivery for the automotive industry. As the leader of advanced stamping and in-die tapping technology, we collaborate with our global network to produce individual and part-integrated (PIA) fasteners with high-performance, noise, vibration and assembly solutions.”

“We partner with our customers to develop innovative metal fastening solutions from design to delivery for the automotive industry. As the leader of advanced stamping and in-die tapping technology, we collaborate with our global network to produce individual and part-integrated (PIA) fasteners with high-performance, noise, vibration and assembly solutions.”