(Example – Value, our prices are lower than most competitors, our product is still more reliable)

(Please list your response in order of priority. Examples include: sales marketing, credibility and customer trust, adding mobile device support, search engine performance, increased ecommerce conversion)

(Please describe tasks such as lead generation, showcase recent projects, list career opportunities, appointment scheduling, blog, etc.,)

(What information is important to relay to your customers, clients, and prospects etc.)

(Please supply your top competitor websites. Also identify those who you believe are doing a good job and a poor job presenting themselves on the web)

(What type of content is important to preserve, what is due for a makeover, what will need to be simplified, and what will need to be removed?)

(Identify the internal subject matter expert who will write the first draft or completed copy, or who will be responsible for researching and developing new page copy?)

(Regarding your current website navigation menu, what menu options will stay or be removed?) 

(Who internally can assist with moving content from the current website to the new or will Fulkrum be fully responsible for data and content migration?)

(Specify if your website must communicate in languages other than English, if so who will be providing translation services)

(Include functions that have been blockers to your current website management efforts or provide a wish list for your new website)

(Explain existing features you would like to improve)

(How should forms connect with your team, should leads generated be connected with a CRM or automated marketing routines? if integrations are to be performed provide details of the software and its providers so we can audit solutions)

(Fulkrum is a WordPress first shop, we recommend our clients choose a WordPress first webhost for those sites which use the software)

(Please provide an explanation accompanying what elements of this site you would like to include in your website)

(Please indicate with page URL and description of the section you like)

(Please explain if you would like adjustments to fonts, colors, a logo refresh or other peripherals associated with general company image)

(Please identify what pages, products or services do you believe need an enhanced visual explanation in the form of an infographic, map or icons)

(Indicate if you will provide the photographic assets, if we need to purchase stock photography or if custom photography sessions need to be scheduled, for example team photos?)

(If yes, list the brochures, white papers, etc., that need to be modified to match the new design quality of the website. Reference the expectation. E.g., logo replacement, full redesign, etc.)

(Provide a list of search terms and their priority and reasoning for targeting. If your website contains a listing of products and services, prioritize those of importance as important search terms)

(Running AdWords for Google? Bing search ads? Yahoo etc.?)

(if so please list them and upon engagement invite [email protected])