We repositioned, renamed and rebranded their company to Co>Op Connect and provided user experience consulting for the redevelopment of their online database application.

Co>Op Connect

  • Branding
  • Web
  • Design
  • Video
  • App Consulting

The Challenge

Co>Op Connect was experiencing difficulties with prospect acquisition, user experience satisfaction and brand strategy. Formerly known as Recas, Co>Op Connect is a nationwide co-op advertising database developed by the Local Search Association (LSA) that for over 35 years has been connecting buyers and sellers while empowering the business of local.

Fulkrum renamed and rebranded their company for the redevelopment of their online database and website
Their new logo goes with the new corporate brand identity guidelines

The Strategy

We repositioned, renamed and rebranded their company to Co>Op Connect and provided user experience consulting for the redevelopment of their online database application. To support their complex sales process, our team conducted a service audit and created sales materials, videos and presentations to educate prospects on their service offerings and online application.

To support their complex sales process, our team conducted a service audit and created sales materials, videos and presentations
Fulkrum created new company stationary, envelopes and business cards
We worked with executive leadership to audit their entire catalog of products and service offerings to completely restructure their sales messaging
We created new sales material and sales brochures for the company's sales and recruiting team
We helped the company launch a new brand, website and application to vastly improve the user experience and facilitate new partnerships
Fulkrum launched the new brand, website and application for media advertising agencies and associations

Education is Key

To support their new and current subscribers, we built the Co>Op Connect Knowledge Base, a comprehensive website with service tutorials, user guides and downloadable forms. This online resource provides their subscribers with 24 hour access to information and support, as well as forms that can be filled out digitally.

Fulkrum launched the new website and did app consulting for the company
We created an online application and tutorials to show new users and subscribers how to use the co-op sales guide
The new company database with comprehensive service tutorials, user guides and downloadable forms

The Results

Since the launch of the new brand, website and application, Co>Op Connect’s lead generation and user experience ratings have vastly improved and helped facilitate new partnerships with media advertising agencies and associations.

We’re ready when you are.

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